The FBook

Care2 be a B Corp?

In change management, Discussables, News on February 1, 2011 at 12:41 pm

This great website site project,  Care2 , helps you to be active in your desire to make a difference in your home, your community or global society. It’s uniquely structured a lot like a Moroccan bazaar: A little bit of everything for everybody.

You could focus on promoting a cause that you are passionate about to your friends, your soon to be friends or other members.  Members and others can search causes categorically or you can customize your causes specific to your interests, creating a ‘home page’ of causes or requesting a newsletter to be designed for you with information on just those causes you follow.

Members can also take a more personalized approach, finding valuable information on their health issues, ways to live a greener lifestyle, parenting, spirituality and conscious consumerism.

My favorite part of the website is the petition page. Members can set up fundraising, advocacy or cause promotion pages that activate members and friends to support their movement. Here one can also post news stories about their cause, write blog entries specific to their causes mission, or join/start groups supporting their efforts.

Care2 also has a social networking page devoted to friends, status feeds, e-cards, and other group minded activities.

And if that wasn’t enough, Care2 also has a special “deals” page, taking advantage of Groupon, Living Social and other marketing networks, offering socially conscious deals on products, and services.

And all of this is wrapped up in something called Butterfly rewards, which members can earn through their site interaction activities and redeem (give to) good causes online.

There’s a lot going on here.

Care2 is also proud to declare their status as a B Corporation. According to the B Corporation organization website, Certified B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems.  B Corps are unlike traditional businesses because they:

  • Meet comprehensive and transparent social and environmental performance standards;
  • Meet higher legal accountability standards;
  • Build business constituency for good business
The group claims to become a B Corp a company or organization must do three things:

1. Take and pass the B Impact Ratings System (Found on their website).  This sets a benchmark for social and environmental impact for good companies.

2. Adopt the B Corporation Legal Framework to bake the mission of the company into its legal DNA.

3. Sign a Term Sheet that makes your certification official.

For more information on how to become a B Corp go to http://www.bcorporation.net/become

Kind of like the “Good Housekeeping Seal of Approval” Or the UL Certification, the B Corp organization is hoping to create a select rating and approval system to help consumers decide which companies are focusing on social good.  According to the B Corp website, only one company in Connecticut has sought or received certification.

Care2 become a B Corp?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: